While going through various articles and news items in print / electronic media, a general impression has been created that bottling units are minting money as they do not pay for raw material [ bore well water ] and sell one litre water for Rs 15.

The fact is that bottled water market is completely retailer dominated commodity and having a lions’ share. Taking out a good margin for distributor too , manufacturer is left with a wafer thin margin for himself. The “FREE” water gathers considerable packaging cost till it reaches the dispatch stage.