Right from year 1995 -1996, the bottled water industry has seen a healthy growth in terms of number of licensed units and market size. As we analyze the current market trend today, there are number of challenges being faced by existing likely to be faced by upcoming units.

STATUTORY
Recently, Bureau of Indian Standards made it compulsory to submit an NOC [No Objection Certificate] from CGWA [Central Ground Water Authority], while applying for license [Upcoming units] or renewal of license [existing units]. As such, additional statutory step adds up to elongated licensing procedure leading to enhanced overheads.