In India, the per capita bottled water consumption is still quite low – less than five litres a year as compared to the global average of 29 litres. Though concept of bottled water in Western countries picked up in early 1900 , Indian Elite first tasted it only in 70”s [as it was difficult to gulp down the fact by an average Indian that water was up for sale!! “Bisleri” , Bombay based brand with Italian antecedents was THE MINERAL WATER and it ruled till early nineties under monopolistic conditions and had a dream run for so many years. Mineral water meant “BISLERI” and vice versa. Growth in tourism ,opening up Indian economy, rapid urbanization.