Apart from providing critical data to organization like Ernst & young, e valueserve, Malcolm & pirnie, French trade commission and Grant Thornton , various publications like Mint –wall street journal , business and economy , outlook have carried my articles / interviews. I have been instrumental in numerous projects in India and abroad from conceptualization till commissioning stage. [From bore to retail store! It is been a long standing demand of clients to have a platform, providing information to new entrepreneurs and present processors.
Associated with bottled water Industry since 1994 , interacting with scores of people , connected with this field, and an intensive research has given me a deep insight into various aspects of the industry.
Are flexible pouches allowed under BIS protocol?
Yes, they are governed under IS: 15609 protocol.
Is it advisable to go with franchise or to launch your own brand?
There are numerous parameters to be assessed in terms of demographics, packing sizes, input costs; area coverage etc and either decision can be right considering such parameters. One needs to do in-depth analysis.
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